Well, now that the dust has settled a bit, a few remarks about the whole Walmart-Little Black Book Shakedown.
Firstly, all it took was the wife of a nobody blogger to start the ball rolling on getting the biggest retailer in the world to bend its business practice of selling smut. That might not be big news to the Main Stream Media, but it sure is big news to us in the culture wars. And all it took was one simple blog entry to start the revolution. So what is the moral of the story? Get yourself a blog and roll with it!
Secondly, when you smell a rat or think you do, don’t underestimate the significance of your find. Instead, be sure to save the relevant webpage on your harddrive. Your target is going to be pulling that page off the web really quickly if you hit the bulls eye. Ergo, you want a copy of it so the world can see what they were promoting. I didn’t to that with Walmart but I did it with the Ottawa Public Library. Still, I still did manage to find the cached version of their webpage here.
Thirdly, we need to keep up the pressure on Walmart. If The Little Black Book is any indication of what we can expect from their partnership with the National Gay & Lesbian Chamber of Commerce (see below), it is not going to change our boycott one iota. In fact, it’s only going to heighten it….
WASHINGTON, Aug. 21 /U.S. Newswire/ — The National Gay and Lesbian Chamber of Commerce (NGLCC) announced today a partnership with Wal-Mart Stores Inc. as part of the company’s ongoing commitment to advancing diversity among all of its associate, supplier and customer bases. This partnership will include executive representation on the NGLCC’s Corporate Advisory Council (CAC) and sponsorship of the organization’s 2006 events and initiatives.As part of Wal-Mart’s involvement with NGLCC, Dee Breazeale, vice president of divisional merchandise, SAM’S CLUB Jewelry, will serve on the organization’s Corporate Advisory Council (CAC). The CAC is composed of NGLCC corporate partners whose mission is to discuss issues upon which members of the NGLCC and CAC work together to educate Corporate America and the public on the economic benefits of providing a diverse workplace and creating mutually beneficial relationships with the LGBT and LGBT-friendly business community.
In addition, Wal-Mart will assist the NGLCC in developing, expanding and promoting corporate diversity business development and procurement opportunities by sponsoring some of its programs including two of the organization’s conferences. Last month, NGLCC recognized the company as the newest corporate member of the chamber at the NGLCC’s International Business and Leadership Conference in Montreal.
“We are honored to have Wal-Mart’s support of the NGLCC. Our partnership will not only provide more opportunities for the NGLCC, but the business community as a whole,” said NGLCC Co- Founder and President Justin Nelson. “We are pleased with this addition to our organization and to our council.”
Wal-Mart joins a highly respected group of companies with representatives on the CAC, including IBM, Wells Fargo, JPMorgan Chase, American Airlines, Intel Corporation, Wyndham Hotels and Resorts, Lehman Brothers, Travelport, Merrill Lynch, American Express, Cisco Systems, Avis, Orbitz, Intuit, Kodak, Fannie Mae, Millennium Hotels and Resorts and Kimpton. (Source)
So I am calling again for the pressure to be increased. DO NOT SHOP AT WALMART THIS CHRISTMAS. Yes, I know there are other business that are equally culpable on this issue and similar issues (like abortion). However, it is important to FOCUS on one major business per industry sector. When they bend, ONLY THEN is it time to move on to the next guy, but not before. Focus is absolutely critical. We must keep our eye on the prize and that prize right now is Walmart.
By the way, if you want to read some of the other exerpts from The Little Black Book, check out this page.