The climate change crowd is growing so desperate that some environmentalists and scientists have given up on trying to prove the “science” of climate change and are instead endeavoring to merely convince people through a savvy marketing plan.
Environmentalists and scientists are concerned about the massive drop in public interest in the topic over the last year. Now they are looking for new strategies to turn the tide. They’re searching for so-called “mind bombs” — highly emotional images that reduce a complex problem down to one core message. (Source)
So what have they come up with?
Here are the key points of their strategy, as reported by Watts Up With That:
- An emotional appeal, such as using dramatic pictures (a dying polar bear, a drowned city) to change minds.
- The search for a new Messiah to replace Al Gore.
- A new scientific language. To quote:
“The Intergovernmental Panel on Climate Change also wants a more careful use of language. The international body sent scientists a code of conduct concerning their interactions with journalists. Scientists should avoid using words such as “risk” and “uncertainty” in interviews, the letter read, to prevent misunderstandings — and to keep from doing the climate protection movement any further damage.” [emphasis mine]
- And finally, a new kind of journalism, where journalists become a sort of propaganda wing of the environmental movement:
Climate activists have begun directing millions in funding into training programs for environmental journalists, with the goal of encouraging what’s known as “advocacy journalism.” This type of reporting is “pretty much dead in Europe,” says Markus Lehmkuhl, a media expert at Berlin’s Free University. British science journalist Alexander Kirby warns that journalists who remain neutral on the issue could endanger the cause of climate protection, but many of his colleagues refuse to take sides.
Our regular readers know that the Canadian bishops tried this same style-over-substance approach to the Development and Peace scandal. They ended up eating humble pie. It won’t work for the climate alarmists either.